The concept of social dynamics is often used to understand other cultures, or to gain perspective in the business arena regarding competitors, customers, and the market space. However, the most valuable use for social dynamics is when we apply it to our investigation of ourselves.

 

So many of us are not performing as well as we would like. These are dangerous times we live in; most of us have no idea who we are or who we could be. We let Madison Avenue set our priorities, use COSMO Quizzes to evaluate our relationships, and let Pfizer manage our emotions and help us fall asleep.

 

How did we stray so far from thriving without noticing?